Blogging - An Essential Part Of The Marketing Mix

It seems as though I get more and more questions about Blogging.  Should my web site also have a blog?  What type of blog content should I publish?  How often should I publish to my blog?  Can I make money with my blog?  These are all really good questions and the topic of today's post.

First, let's start with my definition of a blog. A blog is a content rich site that allows you to post updates on a regular basis.  If blogging for you is an arduous process, then you're doing it all wrong.  Blogging should be fun and should be related to your business.  For example, this blog (The Marketing Blog) is all about marketing with a focus on Internet marketing.  Why?  Because I love it.  I don't need to get paid to write about Internet marketing because it's a true passion.

Okay, so now you know what to blog about, let's respond to the question "Should I have a blog?".  If you've met the criteria above and have something to blog about, my answer is an emphatic "YES".  Blogging is great, it's fun and easy to do.  I've found that it's also a two-way street.  Your followers interact with the content via comments and suggest great topics for future posts.  The benefit of blogging is both personal as well as marketing-focused.  By talking about your business on a regular basis you can generate positive awareness and make your offerings more appealing to your target market.

After starting your blog with Blogger or WordPress, make it accessible from your main web site.  This helps in search engine placement and can drive a considerable amount of traffic to your blog.  Have a clear goal in mind for your blogging with one caveat.  Always use your blog to provide value.  Whether through market information, content, or resources, your blog needs to give before it gets.  Once you've set a goal for yourself commit to that goal and work towards it each and every week.

Blogging can be a great experience but you have to be willing to set specific goals and deliver value on a regular basis.  If you do, over time you'll find that blogging provides significant value to both you and your readers.  Happy Blogging!!!

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How to Add Timeline in Facebook

                How to Activate or Enable Facebook Timeline ?                


Please note that, for enabling developer mode you need a verified Facebook profile.You can verify your facebook account using your mobile number.

Step 1: Log in to your Facebook account !

Step 2: Now you need to enable the developer mode. You can do this by visiting the Application developer page.

Step 3: Enter your Facebook Password in the above page and click on continue button and now you need to give access permission for application. To do this click on the Allow button. (As shown bellow)

Step 4: Once finished Facebook developer page will be opened. Click on Create new application. After clicking the following page will be open.

Step 5: Now give any name for your Facebook application. Type it on the interface and click on submit button. One security box will pop up now. Type the security code carefully and click submit button again.

Step 6: Now you will be on the new application main settings page and you will see your application name on top of the page. Look for “get started with Open Graph link” and click to open that link.

Step7: Type any test action for your application, any words in the column eg: test, movie and click on Get started Green button.

Step 8: Now you will be on the configuration page. Now go through all the three configuration pages by clicking “save changes and next” button .If you want you can change the configuration values on all these pages, you can do it.Oce done click “save and exit”.

Step 9: Wait for 2 to 3 minutes and go for Facebook home page and you will see an invitation for Facebook timeline.

You are done it. New Facebook time line will be available to you now click on the publish button to experience it.

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